Gen Z in the Labor Market New Values and a New Norm

Generation Z is actively reshaping the labor market, and everyone feels it, from managers to coworkers. Young employees are often criticized for laziness, oversensitivity, or a love of memes, but behind these stereotypes lies a different view of work that was formed in the digital age.

Zoomers grew up in a world of smartphones and instant information, so they quickly master technology, think in fragments, are used to visual content, and value honesty. Their attitude toward work differs from that of older generations. They want flexibility, clear feedback, well defined goals, and respect for personal boundaries. Millennials once aimed for a dream job and were ready to work hard for recognition. Zoomers believe that work should leave room for life, and they say this openly.

Criticism toward them is often linked to differences in expectations. Older colleagues are used to strict rules and rigid hierarchies. Young people, however, perceive authority not through position, but through competence. What used to be considered normal, such as overtime, strict schedules, and formal communication, looks outdated to zoomers. They value meaning in their work and demand transparency, which is why they sometimes appear too bold or too demanding.

It was zoomers who accelerated the shift toward remote work and hybrid formats. They pushed companies to adopt modern technologies, automation, and artificial intelligence. They also brought into offices a culture of regular feedback and open discussion of employees’ emotional well being. Businesses had to adapt. Managers are trained in new ways of interaction, companies introduce short learning programs, develop mentorship, open internships, and make contracts more flexible.

A new logic of motivation has also emerged. Personal branding, skill development, team atmosphere, and respectful communication are becoming more important than traditional bonuses. Companies with strong cultures and attentive attitudes toward employees gain an advantage. Zoomers are willing to work where they are heard and where there is a sense of purpose.

Yes, the new generation does change jobs more often. However, the reason lies not only in personal traits, but also in the labor market situation. A shortage of workers gives them the ability to choose. The values of zoomers, such as flexibility, honesty, respect, and opportunities to learn, are gradually becoming the norm for everyone.